How to Measure the Blogosphere?

Matt Cronin, a partner at online marketing firm WebLiquid, emailed an intriguing analysis of the recent Gallup survey on blog audience:

Blogs are indeed quickly becoming mainstream but only to the extent that they’ll complement the news picture for those who are interested, simply due to the natural topic/opinion/agenda fragmentation of the blogoshere. While these statistics reflect the demographics of blog readers, it’s an ill conceived attempt to define the audience using a traditional media valuation model. Blog readers can’t be defined by their demographics because it’s their curiosity, interests and behaviors that binds them as a group, not age and income.

Comments

[John Anderson]

I arrived vIa http://noleftturns.ashbrook.org/

And I quite agree. For example, I am 59 years old, but most of the bloggers I read are 25-45, a couple younger - even one or two in high school! Demographics would have this a near-impossibility.