Advocacy Ad Agency Launched

An intriguing press release crossed the wire recently:

Next Generation Advertising, LLC, a new, non-traditional advertising company, has opened its doors.  The company, based in the nation's capital, will be one of the first to produce online "virtual" public policy campaigns.  The firm is founded by former ABC and Fox News Producer Richard Pollock ...

The company also will apply video, audio and animation to traditional fields where rich media has not been considered, such as investor relations, advocacy, fundraising and membership relations.

Now, I don't know Mr. Pollock, but I'm sure he's a very capabale indivudal.  The team he has put together sounds impressive.  But there's a large disconnect between what's in the release and what the company's web site describes.  The web site does little to emphasy the advocacy nature of the business -- hopefully that's just an oversight because the idea behind the company is intriguing. 

It will be interesting to see if such a narrowly focused approach is a sustainable business model.

Comments

[Jefferson Kiely]

I'm not certain about whether the model is sustainable, but I'm certain that this particular business will fail with Richard Pollock in charge. He's an out-of-date PR hack trying a new angle to get clients since his suspicious departure from Cato (I worked with him there). He's not capable of anything but work-shirking and ass-scratching. I have never met anyone less qualified to be an entreprenuer. He's a lazy, no-good weasel that probably picked Rich Media since both he and Rich Media have Rich in the name.

He is one of the least tech-savvy people I have ever met. He would quite literally poke at his PDA like a nervous mom checking the temperature of the tub water.

If this advertising is from the next generation, why is the website from about four generations ago?