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Changes are coming to the bulk email market, according to DMNews, and it's a mixed bag for advocacy email. The cost could be coming down, but the flexibility and effectiveness could be declining as well.
E-mail list pricing could drop as much as 25 percent in the next three to six months because of changes in the way service providers handle HTML e-mails.
The post notes that the next version of Outlook will block HTML graphics by default.
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