Trend Tracking in Online Media

Over at one of the companies I'm involved with, CustomScoop, we've been playing with a new tool that we've only soft-launched and are getting feedback on.  I thought I'd share it with readers of InterAdvocacy to see what you think.

Basically, it's a free service that let's visitors see how two search terms do in head-to-head competition in the online media (including newspapers, mags, blogs and more).  Obviously, it serves as a teaser for the full CustomScoop service, but it also generates interesting results in its own right -- not unlike Intelliseek's Blogpulse Trends, except that we have a more balanced mix of coverage where they are exclusively blogs.

Some interesting ones I've tried myself: Robert Scoble vs. Steve Rubel, Bill Gates vs. Warren Buffett, and Hillary Clinton vs. John McCain.

The service is still a little slow sometimes since it's in the testing stages and hasn't been fully tuned, but please let me know what you think.

Comments

[Jack Nork]

I LOVE it!
Works great. One cool thing would be to make the graph clickable so that we could see the media stories where the name is mentioned (like blogpulse). Totally cool service.

Jack

[Chip Griffin]

We'd love to do that ... unfortunately that's part of our current subscription service, so we want to be careful not to undercut that business. We're looking at exposing more information for free, but we have to balance competing interests.