A Plea for Voluntary Registration on News Sites

More from Amy Gahran (I'm getting caught up on feeds tonight).  I have heard from a surprising number of people -- PR professionals even -- who refuse to register for all of these news sites that require registration to read content.

It's an interesting problem as more sites go to registration.

UPDATE: Mike Orren argues the solution is for publishers to make registration more valuable to readers.  As he points out, nobody balks about registering for services like LinkedIn, Amazon, or eBay because they truly customize the experience for the user.