Innovative Book Marketing by Seth Godin

TechCrunch reports on an interesting approach by Seth Godin to marketing his new book:

As I mentioned in a recent weekly summary (see no. 6), Seth’s new book, The Big Moo, is coming out and he’s eating his own dogfood in promoting it. Seth has started selling batches of 50 galley copies to people if they promise to “sneeze” the book to other influential people. I purchased 50 copies, and am now offering them to TechCrunch readers.