TiVo: Ads, Subscriptions to Gain Momentum
Advertisers will flock to TiVo as it gains more subscribers, said TiVO CEO Tom Rogers during the company's Q2 earnings conference call, writes Adweek (via MediaBuyerPlanner) ...
TiVo has introduced an ad-tagging feature that allows sponsors to embed an interactive tag into their commercials, allowing viewers to interact with their spots. Ameriquest, E*Trade and General Motors are running commercials using the tags.
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