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Sunday, September 25, 2005

A New Content Play: Truly Personalized Ringtones

Telecom Asia - Ringtones and caller ringbacks get personal:

Nametones are not that different from "true tones" that wireless subscribers with MMS-enabled handsets can download and use as either ringtones or caller ringback tones. But instead of a song having its usual lyrics, a nametone seamlessly integrates a user's name into the song.

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What Is Pardon the Disruption?

  • As founder & CEO of CustomScoop, I have a special interest in the intersection of technology and PR/marketing. In addition, as a serial entrepreneur and angel investor, I cover those topics, as well as an occasional post on the gadgets I love.