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September 2005

Friday, September 30, 2005

Attensa Rebounds Well

Earlier this week I blogged about Problems with Attensa, a new feed reader that integrates with Outlook.  Word got to Mike Beale at Attensa and he reached out to me to see how he could help.  I've now been using it successfully for a few days and am very impressed -- both with the product and with their team.  Mike's advice and my own tinkering got the it working right.  In addition, he's been very helpful in responding to my various questions and suggestions about the product.

I currently prefer Attensa to Newsgator, the RSS reader I had been using.  Attensa's built in ability to handle tags and the format of the feeds themselves make it a real winner for my needs.  I look forward to continuing to use it and to seeing future product enhancements.

links for 2005-09-30

Thursday, September 29, 2005

Wikis for PR Pros

Mike Manuel republished on WebProNews a piece he contributed to Global PR Week 2 last week that is worth a read by anyone who collaborates on projects on a regular basis.

Collaboration. I hate this word, it's overused, especially in the PR industry. I should know, I work for a PR agency and my job - technically speaking -- is to "collaborate" every day on all sorts of things with all sorts of people.

In fact, chances are good that if you're reading this, that's part of your job too - so let's cut to the chase.

You don't really have a "collaboration" problem. You already know what you need to get done and who you need to work. You also know how you're going to do it, but what you need help with is how to do it more *efficiently*.

B2B Search Featured

From Search Engine Watch reports on the emerging market for B2B search and features commentary by some current players in that sector.

One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and one of the key sessions in the vertical track was "Meet The B2B Search Engines."

PRSA MegaTech Day Recap

PRSA New York's MegaTech Day went well.  The first panel included BL Ochman, Steve Rubel, Steve Lubetkin, and  Emiliano DeLaurentis.  They discussed blogging, podcasting, RSS, and more.  This and the concluding panel with 7 technology journalists from Forbes, Fortune, Business Week, the New York Times, and others seemed to be the most popular with attendees.  Both sessions provided concrete advice on dealing with new and traditional media venues. I especially liked Steve Rubel's description of RSS: "It's like TiVO for the web."  (I may have to borrow that for a talk I'm giving on RSS at a conference next week.)

UPDATE FROM Constantin Basturea: "RSS is the TiVo of the Web" is, in fact, something that Sean Bonner said back in 2003.

links for 2005-09-29

Wednesday, September 28, 2005

CustomScoop Personal Edition Beta

CustomScoop is currently testing a free online clipping service covering news, blogs and more.  It is based on the same technology that powers the paid CustomScoop service.  This new product, called Personal Edition, offers similar functionality without all the bells and whistles that the subscription product has.  It has also been designed to take advantage of some new things, like AJAX technology that makes for a cleaner, crisper, faster user experience.

Currently it is in an invitation only beta test phase.  If any reader of Interadvocacy is interested in an invitation, please email personalbeta at customscoop dot com

links for 2005-09-28

Tuesday, September 27, 2005

The Future According to Jason Calacanis

Jason Calacanis takes a look at what the recent changes in the search/portal area mean -- and how he sees things going in the future.

Another day, another series of amazing changes in our industry. Today Microsoft got into Google’s Adsense business, Yahoo finally admmitted they are in the content business, and Google is getting into AOL’s brand new video business...

Sometime I think Google has it all figured out and Yahoo is trying to serve to many masters. Then I look at our
company and say “gee, we would love to syndicate our content up to Yahoo and sure we would love to try out YPN.” So,
I’m open minded about their offerings right now. I’m sure if they launched a car, video game, and gadget blog I would
think otherwise.


This business is like one huge chess board with dozens of active players and constantly changing rules. Every day
things get more interesting.

What Newspapers Are Doing to Compete

The Hartford Courant takes a look at the current difficulties facing newspapers -- and how they are addressing the problem both on and off-line.

These are tough times for the printed word. As newspapers grapple with their collective identity crisis, they're also navigating some stark industry conditions - what some news veterans call the worst in memory.

Advertising dollars are being siphoned off by the Internet, niche publications and television. Circulation for most papers continues to erode. In May, the Newspaper Association of America announced that circulation at the largest daily papers dropped 1.9 percent in a six-month period ending in March. If that trend continues, that would be a 4 percent drop in readers per year.

Today's Links

  1. Infectious Greed: Yahoo Finance Adds Columnists -- But Why These Ones?


  2. Study: ER traffic down for Red Sox games  This is completely off-topic, but entertaining nonetheless.





  3. Global PR Blog Week 2.0 » The complexities of government blogging in a dynamic policy environment




  4. DeepVertical Launches 5 Vertical Search Sites




  5. Israeli Tech Firm Buys BuzzMetrics

Monday, September 26, 2005

Moreover to be Acquired?

If true, this news from SiliconValleyWatcher.com would certainly be an interesting development in the area of online news aggregation.

Silicon Valley Watcher has learned that Moreover Technologies, the San Francisco-based news aggregator, will announce within the next few days that it has been acquired by a much larger multi-national company.

The announcement is expected by the end of this month. The identity of the acquiring company and the purchase price are not yet known.

UPDATE: PaidContent.org: "The sale, which has been in the works for a long time, is to a Silicon Valley-based public company (NOT a media company)...that's all we know for now.
Moreover has been having a tough time in face of other open-Web aggregation services..it has diversified by powering the news search services for MSN portal, among others. It has changed its business model many times over the last 4-5 years of its existence: open, closed, and now half-open again.
Some of the board members, founders and investment bankers on the deal have refused comment till now."

PubSub to Measure Blog Influence by Category

ClickZ:

PubSub has begun an effort to compile lists of influential Weblogs by category, which could be of use to media buyers and planners eager to buy advertising in blogs.

Today's Links

I'm going to start adding a digest of links to interesting articles and blog posts.  These are things that don't rise to the level of a full individual post, but which many of you may find interesting and informative nonetheless.  Without further ado, here's the first installment:

  1. Outsell Now: A $358 Billion Information Industry by 2008

  2. Cymfony's Marketing Insight: How Marketers Are Using Consumer Generated Content and Online Discussion

  3. Alacra Launches the Alacra Wiki; New Website is a Central, Collaborative Resource About Business Information

  4. New Media Marketer: Classifieds to Drive Local Online Ad Growth to $3.2billion

  5. PR Newswire Launches Hundreds of Categorized RSS Feeds: Financial News - Yahoo! Finance

  6. PaidContent.org: WSJ Making More Free, While NYT Charges

  7. Micro Persuasion: eBay for Citizen Marketers

  8. Kevin Burton's Feed Blog: Google is an Expensive VC (20% time)

  9. The eStrategyOne Buzz: Findory Offers Smart Personalized RSS News Reader

  10. TECHNOSIGHT » Noone Group Releases Brandable RSS New Reader

  11. Technology PR - Measurement - Does anyone really care?

  12. Lloyd's Challenge

  13. VideoEgg Launches

  14. Free 411 service opens up

  15. Married?  Here is a free tip.

  16. Nano Nano, Nano?

Sunday, September 25, 2005

Problems with Attensa

TechCrunch reviews the latest version of Attensa, an RSS reader that integrates with Outlook, and notes that:

Attensa is aggresively adding features to compete with other readers and has an excellent product suite. However, some (including Jeff Nolan) have stopped using Attensa’s Outlook product because of reported difficulties in making these third party applications work with Outlook properly.

I tried to use Attensa myself today and was very impressed with a number of the features, especially the tagging functionality.  Unfortunately, I couldn't get it to update any of my feeds, no matter what I did.  I'll still check back with the product down the road when they work out the kinks, but right now it just doesn't seem mature enough to use. 

A New Content Play: Truly Personalized Ringtones

Telecom Asia - Ringtones and caller ringbacks get personal:

Nametones are not that different from "true tones" that wireless subscribers with MMS-enabled handsets can download and use as either ringtones or caller ringback tones. But instead of a song having its usual lyrics, a nametone seamlessly integrates a user's name into the song.

CGM from a PR Perspective

ConsumerGeneratedMedia.com:

Joel Cere of Hill & Knowlton published a good, well-researched piece on CGM entitled Consumer-Generated: From mayhem to Marketing, which serves as a appropriate survey of key themes related to consumer-generated content.

Regular readers know this is a hot topic for me lately.

TV to Go

MIT Technology Review notes how active the big TV players are in trying to crack the mobile market.

the networks themselves are looking at ways to create their own mobile content for sale to cell-phone subscribers. ABC, for example, has an entire division devoted to mobile content.

Friday, September 23, 2005

The Future of Paid Content on NYT

Outsell has an excellent analysis of New York Times Select.  Their blog post looks at what future moves the NYT online might make and has an early evaluation of the movement to paid content for parts of the site from the Times' own Martin Nisenholtz.

Thursday, September 22, 2005

Yet Another Video Search Tool

I ran across this announcement today about SearchForVideo.com and checked it out.  Looks pretty good.  A quick comparison of with Truveo (see yesterday's post) found that SearchForVideo.com found nearly twice as many videos matching the search term "John Roberts" (634 vs. 349)

I haven't spent enough time to study the differences in methodology, but it's an interesting result nonetheless.  Certainly activity in this space is really picking up.

Wednesday, September 21, 2005

DEMOfall Minis (Day 2)

 Here’s what caught my attention at Day 2 of DEMOfall 05:

 

  • EasyReach – a service to make documents available to you easily no matter whether you’re using your desktop, laptop or PDA
  • Destinator – enables GPS phones to turn search results into spoken map directions to help you drive somewhere
  • TalkPlus – a cell phone VoIP service which offers features like 10 way conference calls, low rates, and most interesting to me the ability to effectively assign multiple numbers to the same cell phone and outbound caller ID will match the number you choose to use.  This allows users to have a cell phone number for business and personal calls on the same handset.
  • FatLens – a shopping search aggregator that does a nice job of integrating results from multiple sources
  • SimplyHired – a job search engine.  It seems to differentiate itself from the competition through an elegant user interface that allows job seekers to customize and conduct their search effort.
  • SquareTrade Sidebar – a comparison shopping tool.  Monitors your surfing to bring up alternative sites and cheaper prices from other e-commerce sites, eBay and Craig’s List.
  • Free411.com and 1-800-FREE-411 – Rather than paying $1 to $4 per 411 call, the idea is to call this free service.  They make money by playing a 10 second ad before giving you the phone number.  And when you have it connect you to the number you’re looking for (or the ad) the answering party here’s a quick (“Here’s a call from 1-800-FREE-411”) in a Hotmail style viral marketing campaign that can be used to solicit new advertisers or users.  This may be the most powerful business idea I’ve seen here since directory assistance is something like an $8 billion market – even a small piece is good money.

 

Others may jump out at me as I review my notes and dig deeper on some – watch for more later this week when I get back from the Left Coast.

New Video Search Engine: Truveo

Jeff Clavier reports on a company he holds an investment in:

A few days ago, Truveo went quietly out of stealth. It did not get noticed immediately because of two major news “sandwiching” its release: Skype/eBay and Google BlogSearch. However the buzz has been growing since then, and the initial feedback is pretty positive. Yes, the coverage is still to be improved and the index is being backfilled as we speak, but on a very large set of queries, Truveo returns the most relevant/freshest results. Just try “hurricane rita” on Truveo, Google & Yahoo.

It's a pretty nice site and does give good results.  The only drawback I see is that it relies on meta data and descriptive text and makes no attempt at voice recognition as TV Eyes attempts to do -- though TV Eyes is focusing on podcasts not video.

Reuters Innovates, but Execution Lacking

Steve Rubel: "Reuters has launched a new program that converts the text of its news reports into podcasts."

Good to see Reuters innovating on news presentation.  But if you read the comments on Steve's post, you'll see that the implementation leaves something to be desired.

Consumer-generated Media and Sex

Henry Copeland of BlogAds goes ballistic on those who call blogs consumer generated media:

Calling blogs consumer-generated media is like calling sex the "clothless generation of heat, musk and mucus." The essential excitement and motivation just doesn't come through, does it?

He certainly gets wound up on the subject.  And he has a point -- I don't consider blogs to be necessarily consumer content.  Some are, many aren't.  To me, consumer generated media is created on sites like Amazon or TripAdvisor.  A site created for the purpose of publishing an individual's views (for example, a blog) almost by definition steps up above the pure consumer level.  Taking those steps may make you an amateur journalist or author, but certainly more than a simple consumer.

Posting a review on an e-commerce site, on the other hand, seems precisely what most people think of when talking about consumer-generated media.

Authors Sue Google

Reuters:

U.S. writers are suing Google Inc. in a federal court, alleging that the Web search leader's bid to digitize the book collections of major libraries infringes individual author's copyrights.

Will They Pay or Won't They?

More from Squared:

2 in 3 Still Wouldn't Pay For Online Content

But an updated Jupiter study also found the number who did actually pay for content was up 5 points over last year. DMNews.com story

I've been helping to run some focus group/brainstorming sessions recently and this finding is consistent with what I've seen.  People say they don't/won't pay or even register for free for online content, but when you start rattling off popular sites, they admit registering and occasionally paying.

MSNBC To Syndicate Itself?

Online News Squared passes on a Puget Sound Business Journal item suggeting MSNBC may be preparing to offer content syndication:

That's one thing he's considering, MSNBC.com Publisher Charlie Tillinghast says in an interview with Puget Sound Business Journal.

    Tillinghast sees content syndication as another potential traffic enhancer. As it stands now, no other news sites carry MSNBC stories, except MSN.

    Potential partners "would be people we're not competitive with, like a local news site of any kind -- any newspaper site in the country would be a fit," Tillinghast said.

Bob Wyman on Prospective Search

PubSub's Bob Wyman offers two interesting posts as part of Global PR Blog Week 2.0 describing what prospective search is and how it can benefit clients needing blog monitoring.  It's a subject I have particular interest in since it is the primary methodology we use at CustomScoop for our online media monitoring.

Come to think of it, perhaps Bob and I should chat sometime...

Did You Talk Like a Pirate Today?

Brian Oberkirch notes that it is Talk Like a Pirate Day.  Unfortunately, I'm at DEMOfall and didn't get to read this post until just now (barely still Pirate Talk Day here on the West Coast) and now I feel like a bad Dad because I forgot to talk to my eldest son like a pirate when I called home earlier today.  And he's been talking about it for weeks now.  Argh, mateys!

UPDATE: I'm all mixed up on dates with my travel schedule lately.  Monday the 19th was Talk Like a Pirate Day, so I'm even late in making this post!

Business Books of the Year

Paul Kedrosky points to the Financial Times' list of six business books of the year.  (Leave it to the Europeans to decide to end the year early.)  I've read and enjoyed 3 of the 6 (The World is Flat, by Tom Friedman; The Search by John Battelle; and Freakonomics by Steve Levitt and Stephen Dubner).  I can't speak about the others since I haven't read them.

And if I haven't mentioned it in a previous post, I love the name of Paul's blog ("Infectious Greed").

DEMOfall Minis (Day One)

So that I don’t overwhelm you with long reviews of all the cool stuff I saw on DEMOfall Day 1, here are the quick hits of companies and products that intrigued me:

·        U3 (see previous post)

·        Realm Systems (see previous post)

·        Hatsize Learning’s TrueLab – sort of like WebEx/GoToMeeting meets the computer lab environment – offer training or education to a group of people from a central location; allows instructors to easily jump in on any user’s session)

·        H3.com – tools to enable referral hiring, but the same tools could enable referrals of any kind

·        UnwiredBuyer – they haven’t formally presented, but I heard the pitch at their booth and this app allows eBay bidders to use their cell phones to place bids in the final 3 minutes of an auction – the critical juncture according to much research.  Eventually they will probably expand to wireless notification of timely offers from other e-commerce providers.

·        PeerFlix – a peer to peer trading platform.  Right now it is a user-to-user version of NetFlix, but they envision the platform being used for all sorts of other things – from books to baseball cards and more.  I’m not 100 percent convinced that this is better than NetFlix (and even their own folks claims to use both), but it’s an idea and platform with much promise.  And they’ve started to address the user reliability question, but if they become more eBay-like in rating other traders, I think they might have the secret sauce to really take off.

·        IMMI – This one is off-topic not only for this blog but also for DEMO itself.  But these folks have used technology to come up with a much better child car seat – one that eliminates key hassles of others on the market (it’s easy to install, easy to adjust as your child grows, and easy to buckle the kid in).  It isn’t cheap – about $429 each – but they were handing out significant coupons and I just may have to get one for my youngest son.

·        Pie – this company has come up with a product that would make it much easier for consumers to set up home networks.  I love this idea since it would mean I wouldn’t have to make field trips every time one of my friends buys a new computer, router, etc.  Unfortunately, it seems their business model is to work through service providers like Best Buy and broadband providers rather than selling direct to consumers.  I’d like to see this product as easy to get as possible.

·        NextPage – facilitates document collaboration, something I do a lot. I plan to test this one more thoroughly.

·        Trimergent – they’ve created a tool that makes it easier to share files among groups of people.  Since several of the companies I work with are geographically diverse and don’t have robust network infrastructures, this could be a good solution to enable document sharing more conveniently than constant emails.

·        iCentera – their icSuite product promises to make portal creation as easy as a 5 minute wizard.  I see promise for this product in a number of areas and could see partnerships between them and at least one of my companies.

·        Workshare’s “Hygiene” – this software helps to easily enforce rules against disclosure of information for privacy, financial or other business reasons.  It monitors emails at the PC and server level to flag problematic files and suggest fixes.  It will also convert some documents on the fly to a protected PDF format to prevent tinkering.

·        GreenArray – this web-based application appears to be a cross between a product management and workplace efficiency tool.  I definitely want to learn more about it.

·        ATG – they’re offering an interesting customer service application.  I liked what I saw and want to know more.

More to come tomorrow…

Tuesday, September 20, 2005

Intriguing Discussion

As long as we’re talking about USB products, to me the biggest news of the day at DEMOfall is something that I’m not sure how much I can talk about.  I had the opportunity to talk at length with an entrepreneur who has developed a product he claims would offer a once-and-for-all fix for viruses and worms.  Rather than a software based program that requires constant updating, it is a hardware/software solution about the size of an iPod Mini that connects to your USB port and allegedly guards against any attack.

Now, it sounded too good to be true, but I chatted at length with this gentleman and he didn’t seem like the type who drinks his own Kool Aid.  And he said he was seeking third party validation before pushing forward with his product, which seemed like a reasonable approach.

My only complaint – which I shared with him – was that I felt it needed a smaller form factor – more like the USB drives that U3 and Realm Systems demonstrated.   

Unfortunately, this entrepreneur isn’t yet seeking attention.  I’d like to get permission to tell you more about it though because it would be great breakthrough if it works out.  Stay tuned…

Kicking it Up a Notch

Realm Systems tried to one-up U3 (see previous post) by unveiling the Mobile Personal Server 1400E.  It’s bigger – both in claimed capabilities and size.  I haven’t yet stopped by their booth to get more information (though I plan to tomorrow), but their presentation showed enhanced security possibilities that caught my attention.  They demonstrated the ability to cut off access to one of their USB servers from a central location.  That would be tremendous protection for a lost device – even better than password or biometric security.

I definitely want to know more, but so far I’d give the edge to U3 for their smaller footprint – very important if I have to carry it around with me.

U3 - Pocket Computing at Its Best

One of the most intriguing new products unveiled at DEMOfall was a USB “smart drive” created by U3.  Here’s the idea: on a USB thumb drive (for you Luddites that’s a thing the size of your thumb – get it? – that you plug into your computer), you can hold not only your data, but the actual programs that make it run.  The company demonstrated one that even had a version of Microsoft Outlook.

One of the key marketing approaches for the new product is that it allows you to take your documents, emails, etc. with you no matter what computer you are using.  Take your desktop from work and effectively bring it home with you.

Of course, these days a lot of folks use laptops for that very purpose.  So they also suggest it as a way for multiple people to easily share a computer without mucking things up for everyone else.  For example, if you and your kids share a computer, you could each have one of these USB keys so that your programs and data stay on it and keep the rest of the computer clean and free from spyware and other things that your kids might acquire in their surfing.  None of the cookies or other things you pick up along the way get deposited on the computer – they stay on the USB key.

But I’m most intrigued about the possibility of using it to enhance security.  The two initial versions produced by SanDisk and Memorex don’t have biometrics, but they do permit encryption and password protection.  If one of those manufacturers made a version with fingerprint recognition, it might be a good way to enhance security for firms concerned with what would happen if a laptop were lost.

I have samples of both the Memorex and SanDisk versions and will let you know what I find after I have time to test them.

Learning About The Latest and Greatest

I’m at DEMOfall 05 today and tomorrow.  Some of what I post about it will be slightly off-topic for this blog, but becoming better aware of emerging technologies and companies undoubtedly helps many of my readers (and certainly influences my own efforts at innovation), so I’m going to share anyway.

The basic concept of the conference is that companies get 6 minutes (strictly enforced) to demonstrate their product to an audience of fellow geeks, reporters/bloggers, and venture capitalists.  (I fall into all 3 categories since I’m a geek blogger who is a founding partner of a soon-to-be launched venture investing firm – more on that later.)

It’s a fascinating way to see interesting new ideas.  Stay tuned for updates on what I’ve seen and heard.

Monday, September 19, 2005

Blogging 2.0?

Time magazine was apparently motivated by the Google blog search announcement and decided to run a short piece on how to become a blogger and how to find blog posts.  They decided this somehow amounts to the next version of blogging.  The article itself seems to contradict the headline: "Google's effort, while useful, is not unique."

A Pluck-y Set of Tools for Publishers

Michael Arrington over at TechCrunch profiles a couple of new offerings from Pluck that are designed to help provide fuel to the citizen journalism fire and to make it easier for online publishers to get into the RSS game.

I'm particularly intrigued by the effort to help enable community blogging, a move that could revitalize the online presence of some mid-size to smaller online publications who could benefit from the local input of the reader base. 

Profile of Wikipedia Founder

Florida Trend carries a lengthy profile of Jimmy Wales, the man behind perhaps the most successful consumer generated media site, Wikipedia.

he website is among the 100 mostvisited on the internet, according to the web-traffic analysis firm Alexa. The firm reports that Wikipedia is the 58th-mostvisited site globally, compared to a 69th-place ranking for About.com, the citizen-expert site acquired by the New York Times earlier this year for $410 million...

... Wikipedia's growth is due chiefly to its ability to engage volunteers in the collaborative process. Some 20,000 people a month edit Wikipedia, with about 3,000 doing the majority of the tasks.

What the heck is a blook?

According to Tom Evslin, it is a book published in blog format.  But it is more than just a simple format change: Evslin has written a novel, Hackoff.com, that makes the entire blog experience, including comments, an integral part of the content, according to Fred Wilson.

Unfortunately, the site seems to be down right now, but I intend to check it out when it is back up…

Government on the Web

Jim Horton points to an interesting article about the progres of state and federal government agencies in making information more easily accessible online.

A brief excerpt:

West and his team of researchers conducted a detailed analysis of 1,620 state and federal government Web sites. Among the report’s findings:

• 73 percent of state and federal sites have services that are “fully executable” online, up from 56 percent last year.

Friday, September 16, 2005

A Couple of Good Reads

I spent far too much time in airports the past few days, enduring the joy of late summer thunderstorms in the northeast.  On the upside, I was able to knock out two books that I would recommend you pick up when you have a chance.

John Battelle’s The Search offers a superb look at the past, present and future of Internet search.  It reaches back to the pre-graphical web days, explores Yahoo before it was Yahoo (it was originally known as Akebono), and spends a lot of time describing the technical and business evolution of Google.  In some ways, it feels like a story told through the Wayback Machine.  For example, most people today would say that Google invented keyword advertising, when in fact it was actually the Bill Gross/IdeaLab company GoTo.com.  (Ironically, Google snagged GoTo.com’s contract with AOL which helped Sergey Brin and Larry Page make a name for themselves – and now Microsoft is trying to steal that business away through its own deal with AOL.)

But perhaps the most interesting part of Battelle’s book is where the author (a co-founder of Wired and founder of boom-era magazine The Industry Standard – a publication I still miss) explores the future of search based on his conversations with most of the major players in the industry.  It’s a fascinating ride and a great way to get the creative juices flowing.  It has fed my curiosity and helped refine some of my thinking about the future of news search and online content monitoring, in particular.

The second book I would suggest is Freakonomics.  Many of you may have already read it since it has been on the bestseller lists for a while, but I never managed to pick it up until my 4th hour at LaGuardia last night.  Many of the conclusions are certainly controversial, but the authors do a tremendous job of using hard numbers to answer interesting questions.  For example, it concludes that crime has dropped sharply in the past decade largely due to Roe v. Wade (I told you it was controversial) and that flying isn’t safer than driving a car (they’re actually the same when you control for the amount of time spent doing each).  And there’s a very interesting section on children’s names that at times had me laughing out loud.

NY MegaTech Day Event

PRSA's New York chapter is putting on what should be an interesting event on September 29 called "NY MegaTech Day."  It's essentially a daylong seminar on blogging and new technologies for online PR.  It features prominent bloggers like Steve Rubel and BL Ochman and should provide much food for thought.

The agenda is here and the registration form is here.

To Pay or Not to Pay?

MarketingVOX: “Consumer still don't like paying for online content, but resistance has somewhat weakened, according to a new JupiterResearch, writes DM News. Adoption of paid content is up from last year, though 64 percent of adults still say they wouldn't pay for content to avoid online advertising. However, 31 percent of online adults paid for content, up 5 percentage points from last year.”

Newspaper Inks Podcasting Sponsor

Poynter Online reports:

DenverPost.com's podcasts are finding some funding. Executive producer Gil Asakawa reports that the retailer Best Buy is paying for a $30,000 campaign that begins October 3. The podcasts will have a short sponsor mention at the beginning, then a longer (10-second) product-specific mention at the end.

[via Online News Squared]

Congress to Hold Hearing on Blogs

Beltway Blogroll reports that Congress will hold a hearing to explore the issue of FEC regulation of blogs.  The hearing will be next Thursday (9/22) and will feature bloggers and FEC commissioners past and present.

Wednesday, September 14, 2005

AOL Partners with TVEyes on Podcast Search

AOL press release:

TVEyes revealed that its Podscope search engine will be integrated with AOL Search (http://www.aolsearch.com). In the coming months, AOL will offer visitors the ability to discover thousands of additional podcasts through the integration of Spoken Word Indexing(TM). This innovative search capability will allow fans to get audio search results and sample from tens of thousands of search-specific audio clips.

Podcasting Profits

Forbes has a good article on how companies are trying to make money from podcasting.

[via Dave Winer]

Google Blog Search

As expected, Google has entered the blog search game.  Try it here.

Note that it is not truly a blog search function, but a feed search tool.  If a blog publishes only excerpts, Google will only search the excerpt.  Also, it does not search comments or other material on blog sites.  And it only covers posts dating back to June of this year.

Basically, it is more of a feed monitoring tool than true blog search.  As time goes by and more feeds have been indexed, it will become more of a real search tool because the amount of available data will exceed missing historical data.  (More at the Google FAQ for Blog Search.)

Tuesday, September 13, 2005

Polling TV Viewers in NYC

MarketingVOX:

Time Warner Cable is offering an interactive TV element to subscribers in the NYC market, Mediaweek reports (via MediaBuyerPlanner). During the Democratic mayoral primary today, viewers of Time Warner Cable's NY1 News network can participate in a "snap poll" by using specially marked keys on their digital remotes, and will be tracked and reported within minutes.

Memeorandum to the Tech Community: This is Cool

Scoble points to some new, niche versions of Memeorandum that have been created.  Specifically, he spoke with Gabe Rivera, creator of Memeorandum, who told him about tech.Memeorandum and the latest version of the original which is focused on current events and politics.

It's all computer driven to come up with stories -- it uses links from select bloggers to help determine what people are talking about.  Pretty cool concept.

Monday, September 12, 2005

A Great Approach to Hiring

Many of us have faced the challenge of having to recruit new employees.  It's not a fun process and you end up spending a lot of time with poor candidates, often because the job description didn't frame the job right, and instead relied on all sorts of jibberish.  The bottom line is that it is very hard to find good people.

Well, Seth Godin has come up with a novel approach (as he often does).  First, he's offering a $5,000 bounty to whomever refers the new hire.  But more important, he writes a job description in plain English that easily explains the tangible and intangible qualities he is seeking.

Yahoo Enters Content Biz

MediaPost reports that Yahoo has announced a leap into original content, featuring former war reporter Kevin Sites.

Sites, a veteran of CNN and NBC, plans to leave for Africa on Wednesday. He will spend the next year traveling to 36 war-torn corners of the world, and reporting on how current events affect people's lives.  ... Sites intends to post daily stories starting Sept. 26 on a blog-like site ("We're avoiding the word 'blog'," Budde told the crowd), and will be able to include video footage, photos, live video and audio feeds, and written text. The idea is to package news in a way that's palatable to those in the 18- to-34-year-old range, Moore said.

Yahoo also promoted the equipment Sites would use (including an Apple laptop and a Sony camcorder), raising questions as to the role that ads and sponsorship might play in the content. 

But what sponsor would want to be featured in war coverage? Imagine: "I filmed the footage of the carnage on the battlefield using my Sony handheld, which rendered tremendous color footage of the gory remains."

NYT Paid Area Opens Next Monday

The New York Times will begin a paid subscription section starting next Monday, 9/19, that will primarily include columns.  Jupiter analyst David Card wonders:

shall we start the countdown for how long this lasts till the Timesmen (and women) demand to be set free so they can continue to participate in the online blogger-commentariat fray?

Text Messaging Parents

Over in the UK, text messaging is taking on new importance as a way to communicate with the parents of school children.  From LeedsToday.net:

FOR 27,000 parents, a reminder of an upcoming teacher training day, or a message that a school trip is returning late, could soon arrive instantly by text message thanks to Leeds-based communication company Cy-nap. Cy-nap has closed a deal worth tens of thousands of pounds over the next few years to provide Sheffield schools with the technology to send text messages to any combination of students ranging from individuals to whole schools.

Truly Local Content

Mike Orren: "Earthlink joins the hordes trying to do local via aggregation, in this case using Topix and Google."

He also notes that "any successful local play has to be a hybrid of original content and aggregation." (which the Earthlink product is not)

Mike's right.  The aggregation can help jumpstart the community with consumer generated content then carrying the ball forward.

Cooking Light Off to a Good Start; Could They Do More?

Church of the Customer has an interesting item pointing out that