links for 2005-10-05
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"As marketers more frequently look to recruit consumers brand agents to spread goodwill for brands, industry attorneys view buzz marketing as a likely area of regulatory involvement, especially around the issue of compensating people to participate in buz
I always wonder when lawyers are recommending that you might need lawyers. But there are serious issues related to proper disclosure and honesty in word of mouth, and we always demand that our members take the highest ethical standards.
More at http://www.womma.org/adage
Posted by: Andy Sernovitz | Wednesday, October 05, 2005 at 06:57 AM