I had the opportunity to attend the latest Boston Web Innovators Group event last night in Cambridge, MA (WebInno7). Lots of really bright entrepreneurs, and of course fellow investors too. The group was founded by David Beisel of Masthead Venture Partners and he has really built the event into a good regional showcase for startup activity.
Three entrepreneurs had 5 minutes each to demo their products for the group. SwapTree facilitates user-to-user trades of books, cd's, dvd's, and video games. Their "secret sauce" is the ability to consummate 3 and 4-way deals so it isn't only 1-to-1 trading. The idea is this gives your stuff more "liquidity." They want to make money through targeted advertising (they know what you have and what you want, so presumably they could target ads well). The site looked nice and the idea isn't a bad one, but it seems like they would need a heck of an audience to generate real revenue and I like companies that can make money on the way up -- not just once they have the audience. But they are passionate about their product and it will be interesting to see how it does.
MyBlogLog is a stats service turned social organizing tool for blogs. I like the fact that they have a business that can already be monetized while they are growing their new business model (people can pay for the stats service, though it is unclear how many have vs. how many use the free service). I'm not fully engaged on the social networking aspect, though it does seem neat. Frankly I was most struck by their mention of the pile of data they are sitting on about blog reader behavior. I'd love to see them organize that and charge for it. That's something blog owners and industry watchers would pay for. I know they're going to have some of that as part of their new tools, but I'd dive deep on that and knock it out of the park. Seeing pictures of my readers in my sidebar is neat, knowing what makes them tick is valuable.
Finally, PawSpot presented their niche site targeted at -- what else? -- dogs and cats. I generally like well-executed niche plays and this has potential. I believe we have moved beyond the "mass eyeball" sites like Yahoo and Google and the place to focus is on niche communities -- organizing the unorganized and serving their needs. And dog owners can be a passionate bunch. I also like their focus for growing the community initially. They want to solve the problem of caring for dogs while their owners travel. Most hate kennels and pay a lot for dog-sitters, but what if you could match up with a local dog owner who would gladly take your pet for a week. The only critique I had was that it wasn't clear from the demo shown that they are focusing user attention in this way, even though they seem to be focusing business attention on it. They're not the first in the pet community space by a long-shot, and I don't know the competition well, but PawSpot seems to have potential.
In addition to the formal presenters there were 4 "side dishes" of companies that had a table on the sides of the room where they could present their companies to interested attendees. (It would be nice for the formal presenters to have this too -- it would make it easier to have discussions with them without having to track them down in the crowded room after their demos.)
Glance is a service that shows your live computer screen on someone else's remotely. I was left not fully understanding how they're different from other services like WebEx or GoToMeeting, except perhaps in their pricing model.
Bloggerkit is a little gadget for your blog that allows you to display targeted Amazon items for sale in a box on your sidebar. Neat idea, but feels like a feature not a company. Plus it isn't contextual, which means you have to feed it keywords with each post to get targeted ads -- a lot of work. I guess the rationale is it doesn't violate the terms of Google AdSense so you can still run those ads too. Perhaps if they keyed off of Technorati tags it would be more convenient.
tourb.us is a site that makes it easier to find live band performances in your area. This is so far out of my area of expertise that I couldn't really offer any good thoughts on it.
And last but not least, LoudCity which "provides comprehensive internet radio licensing plans for small webcasters." Again, this simply isn't something I know well enough to provide intelligent commentary about it.
All told, a great event and good to meet interesting people with good ideas. Congrats to David Beisel on what he has accomplished for the local high tech entrepreneur community.
Tags: GenuineVC, David Beisel, Masthead Venture Partners, WebInno7, Boston Web Innovators Group, Swaptree, MyBlogLog, PawSpot, tourb.us, LoudCity, Glance, Blogerkit
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