DEMOfall: Foundations of the Mobile Future
A ton of VC funding -- something in the neighborhood of $60 million if I do my math right. A platform to enable games to be played on cell phones. Cell phone OS independent. A toolkit for developers to allow them to economically produce and deploy mobile games.
Initial Reaction: I don't know this market but the demo worked well. Games can be a lucrative market and obviously a lot of big players are betting on these guys.
First presenter to mention the DEMOgod Award (presented at the end of the conference to a handful of companies that most impressed -- well, someone). Deals with mobile content distribution.
Initial Reaction: Didn't grab me in the first bit of the presentation so my mind drifted. Will have to learn more before I can opine.
Free downloadable music monetized through audio ads interspersed with the songs. Excited about the patent they have for "on device dynamic ads" or something like that. Back end ad software allows for targeting by geography and demographic info. Ads are interactive. Targeting also permitted by keywords, themes, artists, tracks, etc. Auction based pricing. Pay per play for advertisers.
Initial Reaction: Intriguing concept that merges features of a subscription based music service with Google AdWords style advertising. I like this one.
USB battery. Designed to cut down on cables for portable devices. UK company. Recharges by connecting to a USB port. Works like a normal battery. Coming out with one for cell phones specifically.
Initial Reaction: If this thing really works and has a reasonable price point, it could be very big.
Presenter came out dressed in Star Trek garb. An all in one communicator that acts as hands-free car kit, Bluetooth headset, speakerphone, VoIP headset, etc. Noise cancelling, etc. Dual microphone helps with sound. Can be worn as a speakerphone or worn over the ear as a standard wireless headset. $199 and available by end of the year.
Initial Reaction: Neat gadget. If it works, I'd buy one since I can't find any good Bluetooth headsets.
Tags: DEMOfall, DEMO, Tao Group, Cascada Mobile, Lirix, Moixa Energy, Mvox Duo
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