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Wednesday, September 27, 2006

DEMOfall: Making the Internet Safe for Humanity

How's that for a title for a group of presenters?  (DEMO selected it, not me.)  You'll quickly see that security isn't my area of expertise, but I want to touch on each company anyway.

Trend Micro

Public company.  Product is called BASE.  Lots of talk about botnets.  Have to admit I know bupkis about them, except that they're bad.

Initial Reaction:  No clue.

Data Security Systems Solutions

Private key solution.  Electronic signatures.  I did understand the phrase "Ka-boom" in the middle of the presentation, otherwise I was lost.

Initial Reaction: No idea.

MyPW

"Strong authentication made simple."  Same guys run SpamArrest.  Two factor authentication.  Typed password plus hardware token.  Key fob like device that has a 6 digit number.  Number changes every 30 seconds.  Not a new technology, but the trick MyPW offers is to reduce the cost and simplify the implementation for site owners. $1 per user per month cost.  No setup fees.

Initial Reaction:  Could have potential for some web sites.  Not sure how large the market is though.  If widely adopted, it could have value for financial sites, etc.

PrefPass

Helps users avoid filling out registration forms manually and increase privacy.  Sites with registration can partner with PrefPass to automatically transfer information.  The site you register with learns only generic information about you, nothing personally identifiable.

Initial Reaction:  Would require widespread adoption to become truly valuable.  Somewhat of a chicken and egg problem.  Doesn't help with sites that want/need personally identifiable info.

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What Is Pardon the Disruption?

  • As founder & CEO of CustomScoop, I have a special interest in the intersection of technology and PR/marketing. In addition, as a serial entrepreneur and angel investor, I cover those topics, as well as an occasional post on the gadgets I love.