DEMOfall: Tag, You're It
Helps users discover web content by providing thumbs up/thumbs down feedback on suggested content. Allows tagging to categorize interests. And the now obligatory social sharing of tags.
Initial Reaction: I vote thumbs down.
Another web page annotation tool. This one marries the concept of highlighters and post it notes. The demo was a bit cranky and slow. Saves web content based on what was highlighted.
Initial Reaction: The balkiness of the demo makes me wonder if this is ready for primetime yet, but I've been looking for such a tool and haven't found one yet that really grabs me. OnFolio has been the closest I've found so far, but still not perfect.
Israeli company. Brings together consumer generated content, file sharing, social networking, e-commerce, etc. into one app.
Initial Reaction: Feels like there's already too much going on in this space and I didn't see enough of a compelling reason why I'd use this over existing solutions. I know they're pushing the notion of everything under one roof, and I'm supportive of that concept, but this doesn't feel like the right mix to me.
A utility that simplifies sending data to various social bookmarking tools, subscribing to feeds, etc. Tools for end users and site publishers.
Initial Reaction: Maybe I missed the point of the demo, but for end users it just seems to merge browser toolbar buttons into a browser pull down menu. So I have to click and pull rather than just click. Yes, it eliminates clutter, but I'm not sure how much easier that is. Site publishers can also use it to have a single subscribe button to reduce clutter on blogs. Overall this feels at most like a feature, not a business.
The Blueorganizer Firefox extension.
Initial Reaction: Unfortunately, I was distracted by an IM session and missed too much of this presentation to make a fair assessment. Will have to check them out independently.
Tags: DEMOfall, DEMO, AdaptiveBlue, BlueOrganizer, eSnips, AddMe, AddThis, i-Lighter, Yoriwa, LeapTag

Ah, the 6 minutes at DEMO. I am the CEO and would like to invite you and your audience to test the beta product. The product is great in real life and I know you'll find it incredibly useful. Sign up for your beta at www.i-lighter.com and 'keep i-lighting'.
Posted by: marcy hoffman | Wednesday, September 27, 2006 at 07:23 PM
Well, from what I could tell and what I was told after the demo, adaptiveblue's presentation went well. We've been favorited by TechCrunch and by ZDNet.
More on our site: http://www.adaptiveblue.com
Alex
Posted by: Alex Iskold | Thursday, September 28, 2006 at 12:42 AM
Alex, I definitely heard good buzz about you guys, and I'm sorry I was unable to see your presentation.
Posted by: Chip Griffin | Thursday, September 28, 2006 at 12:45 AM
Chip, have you been able to test version 2.1? It's getting very good reviews. New features like one-click blog posting, delicious commenting, and twitterlights are sweeping the Internet. Keep up to date with developments at our blog and check out this article:
http://i-lighterceo.typepad.com/ceos_blog/2008/02/marriage-of-i-l.html#more
Posted by: Lights | Tuesday, April 01, 2008 at 08:39 PM