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Tuesday, September 26, 2006

DEMOfall: Void's VaporStream

These guys were left to demo alone.  Chris Shipley introduced them as controversial (because they obliterate all records of electronic communications).  But my first reaction was during the intros when they introduced a CMO and a "chief brand officer."  Interesting for a startup to have 2 employees in that area.

The service appears to require using a web-based tool to send messages.  They focus on separating the header from the message.  It sounds like there would still be a record of a communication but not content saved.  (Which isn't necessarily better.  In some cases, having only a partial look at a communication can be problematic in an investigation since it guarantees the worst inference will be drawn.)

Initial Reaction: Not moved by this one.  I don't object to the concept.  But the implementation here underwhelmed me.

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  • As founder & CEO of CustomScoop, I have a special interest in the intersection of technology and PR/marketing. In addition, as a serial entrepreneur and angel investor, I cover those topics, as well as an occasional post on the gadgets I love.