Making Life Better for Families
One of the startups at DEMOfall, Cozi, has hit upon an idea that I think is ripe for real attention by web entrepreneurs. They're attempting to solve the problem of simplifying life for families using a web application.
Scheduling is a mammoth undertaking for anyone with kids as you try to coordinate calendars of working parents with the demands of the rich set of extracurricular activities that most kids seem to participate in today. Being double or triple scheduled is no longer just a problem for major corporate executives.
And how about things like grocery lists? How often do you forget to pick up something at the supermarket and have to make a special trip to the convenience store? Or how about finding out when you reach for that jar of pickles in the fridge that it is a month past its expiration date?
While I think Cozi has made a start at this, I'd love to see someone do more. For instance, I'd love to see a grocery shopping solution that reminds you that you bought pickles 2 months ago and they probably need to be replaced. And have a UPC scanner right near the trash can so as you throw a package away you just scan the bar code and it gets added to your list to be replaced.
When printing the list out, it would be great if it could be organized so that similar items are grouped together. For instance, produce, deli, meat, and bread items could be grouped together to make it easier to do your shopping. I know when I do a big grocery trip the list is always handwritten and organized by stream of consciousness from when it was made. So I often have to circle back to get things I forgot.
Now doing something like this in a simple, effective, and affordable manner is no easy task. And the trick is it has to be of minimal burden to the family -- the whole idea is to make things better remember? I can see a day down the road where products are embedded uniformly with RFID technology which would make this much simpler, but I still have to believe there's a solution that could be arrived at today.
Hopefully, Cozi or someone else will hit this nail on the head. I think there's quite a few folks who would use it.
Tags: family, Cozi, grocery shopping, groceries, kids, extracurricular


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