A $30 Million Problem

I promise to leave the JetBlue thing alone after this.  Probably.  I've already whacked them and praised them.  And now I'm simply sharing what Bulldog Reporter says:

The chief executive of JetBlue Airways said this week that reimbursing passengers stuck on about 1,000 delayed flights and updating its operations to prevent further problems could cost the airline $30 million or more, MSNBC reports.

"It's going to be very expensive," CEO David Neeleman said in an interview on NBC's "Today" show. "I don't have the final number, but it's going to be maybe $20 million or $30 million and maybe a little bit higher."

This clearly demonstrates the importance of solid and timely crisis communications.

Technorati tags: JetBlue, crisis, crisis communications, Bulldog Reporter