How PayPerPost Did It
Duncan Riley offers a great look at how PayPerPost has marketed itself and become a name brand among bloggers in a very short period of time. It's a great read and definitely food for thought. I suspect that others may adopt a similar marketing strategy based on the clear success it has had for PayPerPost. Perhaps the cornerstone of it all? "Remember that there is NO such thing as bad publicity."
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marketing strategy
Posted by: Alex | Monday, May 14, 2007 at 01:56 AM