Companies Combat Online Rumors

Melissa Allison of The Seattle Times has a good story about how companies find an increasing need to monitor and rebut false rumors circulating online.

Rumors fly fast and die hard in the world of e-mails and blogs, creating a dilemma for some corporations that face the never-ending task of setting the record straight.

Many have rumor-response pages on their Web sites and monitor what is said about them on sites like Snopes.com and Wikipedia.com. Despite those efforts, the same myths and untruths can circulate for years.

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