Should We Throw Out the Social Media Rulebook?

That's what I argue in a commentary today on Media Bullseye.  It has sparked a bit of discussion already, with Amanda Chapel weighing in to laud my views, which can only mean that it's a polarizing piece!

Jim Turner sums up when many others seem to be thinking: "                              This post is somewhat like a shotgun blast.  Some of the pellets hit there mark and some not so much..."

Or Doug Haslam who noted, "The best rule is that rules are made to be broken.  Should I agree with every little thing you said? I know better than that."

Read my commentary and tell me what YOU think.