Barbara Nixon, Shonali Burke, and I had some interesting dialogue on Twitter this morning, and it inspires this post. The conversation started when I remarked that I had not slept well last night and kept waking up with ideas spinning around in my head. Naturally, that led me to firing off a number of emails [...]
December 2009
My favorite restaurant in Washington, DC suffered a serious fire early yesterday morning while the place was empty. Check out the pictures from Tim Carman at the Washington City Paper to get a feel for the damage at Todd Gray’s Equinox. It certainly wasn’t as bad as it could have been, but there is clearly [...]
At DCI Group this year, we decided to have a little fun with our holiday card. Instead of sending out scads of printed cards that would just get lost in the pile of others just like it on the desks of those we work for and with, we went with a holiday e-card. But we [...]
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the [...]
I had a conversation recently with an ad sales rep for a prominent web publisher who quite bluntly pitched a pay to play scheme. While I understand that the editorial side of the publishing business is not blind to the needs of advertisers (nor am I a purist who believes that business interests should not [...]
The Lost Art of Letter Writing
by Chip Griffin on December 27, 2009
It has become increasingly common for me to find myself in conversations with colleagues where I recognize the reality that I have gone from being a young turk to a budding grayhair. I explain things that seem entirely foreign to the 20-somethings who I work with. For example, I did not have a PC or [...]