Much electronic ink has already been spilled over Apple’s decision to make in-app subscription purchasing available — at a 30% fee. I’m about to spill some more. Today’s open letter from Readability re-stokes the controversy as it claims that Software-as-a-Service providers are now ensnared in the new policy, not just media publishers and content providers. [...]
February 2011
While listening to the latest episode of FIR Live over the weekend, the concept of “energy efficiency” of marketing and communications campaigns came to mind. No, I’m not talking about how “green” the effort is. This isn’t about recycled paper or carbon emissions. I’m thinking more like the energy efficiency of a furnace. Is 95% [...]
If you read this space regularly, you know that I’m a bit of a data nerd. I love statistics, charts, and all sorts of quantitative analysis. I probably trust my gut feel more than numbers in the end, but I like to absorb the numbers to fuel my thinking. So it was with great interest [...]
Over the past few years, a plethora of businesses have cropped up that depend almost exclusively on another company. The most frequent tie-ins include Twitter and Facebook. In recent days, a number of companies that seek to extend Twitter’s functionality have learned the hard way just how risky a business strategy this approach can be. [...]
Earlier this year, we provided our clients at DCI Group with a white paper I wrote to forecast trends in digital public affairs for the next 12-18 months. We recently decided to make it available publicly, and you can download your own copy of the document for free at the DCI Digital web site. Like [...]
