Next week my good friend Don Bates will be teaching a seminar on PR writing in Washington, DC. This practical and informative session is being sponsored by the PRSA National Capital Chapter and will be hosted at George Washington University on March 16, 2010 from 9 AM to 3 PM. In advance of this gathering, [...]
Communications
I’m a huge fan of my friend Chris Brogan. His is one of the 10 blogs I read most regularly. He’s a great blogger, a willing teacher, a smart entrepreneur, and an all-around good guy. Hopefully the next time I run into him at the airport — where we both spend too much time — [...]
At DCI Group this year, we decided to have a little fun with our holiday card. Instead of sending out scads of printed cards that would just get lost in the pile of others just like it on the desks of those we work for and with, we went with a holiday e-card. But we [...]
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the [...]
At the risk of alienating all of my remaining friends in the public relations industry, I thought I might share some of my running commentary during today’s For Immediate Release broadcast on Blog Talk Radio. The subject was startup PR and the jumping off point was Jason Calacanis’ blog post from a few months ago in which he argued essentially that the startup CEO should head PR, not an outside agency.
Jeff Jarvis started an interesting discussion on his blog about what he perceives as the government’s failure to listen to the markets as it attempts to deal with the ongoing credit and equity crisis. He asks, “Why wasn’t the government better at listening to the market? Did it ever ask what it should do?”
The vile conversations taking place in social media threaten its growth. That’s the subject of my latest commentary at Media Bullseye. Check it out and let me know if I’m full of hot air myself.
I was stunned to learn today that the Securities and Exchange Commission in Washington, DC blocks employees from viewing videos posted on YouTube. Now, I know that many companies do this sort of thing, but for an important national regulatory agency to block access to potential useful information seems quite counterproductive. This means that no [...]
People frequently inquire as to my perspective on the use of computer automation to conduct content analysis and/or aggregation. This is certainly a topic I have given considerable consideration to in my role as founder of CustomScoop, a media intelligence company. When we started out in 2000, the primary demand we had from clients was [...]
