Peter Shankman, founder of Help A Reporter Out, talked about why he started a simple email list that turned into a blossoming enterprise. He explains who uses HARO and why and even discusses some upcoming feature enhancements he has up his sleeve.
Media
Over at K Street Cafe, Chris Moody of the Cato Institute offers up some tips on getting your advocacy campaign covered by bloggers. The post includes examples from a recent effort that included basics on etiquette as well as ideas for the best formats and approaches to use.
The good news is that Rep. Pete Hoekstra (R-MI) is using Twitter. The bad news is that the Ranking Member of the House Intelligence Committee slipped up and Tweeted a few details about a Congressional delegation trip to Iraq that was supposed to be kept quiet until it was over, likely for security reasons.
Q. I found a company that guaranteed coverage by a certain number of bloggers that would help improve my search engine ranking. Is this a good idea? A. Probably not. Without knowing all the details, this certainly sounds fishy at best. Typically companies that undertake projects like this are compensating bloggers under the table. Sort [...]
It seems that Twitter has crossed the ocean and become part of the political dialogue and toolkit of members of Parliament in the United Kingdom. A new web site, Tweetminster, aims to aggregate the Tweets of MP’s and other leaders, as well as to connect visitors with their own politicians. A Tweetminster press release touts [...]
At sister publication Media Bullseye, Ike Pigott offers up Twitter tips and cautions. Many are looking to grow their Twitter presence in the wake of increased use by successful campaigns as well as integration with major media outlets like CNN. Ike suggests ways to deal with the information overload it creates and warns about the [...]
Andrew Rasiej and Micah Sifry of the Personal Democracy Forum offer up an interesting column on Politico today where they argue that “we” replaces “me” in the online political lexicon. They note that Barack Obama’s campaign has clearly stimulated great interest in the use of the Internet for politics and advocacy, but they question whether [...]
Chip joined the Media Bullseye Radio Roundtable to discuss whether online content “wants” to be free, the difference between amateur and amateurish online content, and Burger King’s current campaign to get people to “de-friend” people on Facebook.
You know I’m a big believer that online pairs nicely with print. You won’t hear me saying that books, newspapers, magazines, and the like are dead. In fact, my own Eaglon publishes online and offline in tandem for Media Bullseye and Cork & Knife. That’s why I was not surprised, but definitely pleased, to see [...]
Coarseness Threatens Social Media Growth
by Chip Griffin on September 18, 2008
A clear and present danger exists to the advances brought on in recent years through the development of social media. The coarsening conversation apparent throughout the online media environment threatens to stall or even reverse important recent advances.